This Week - Dec 13, 2013

So in April, when Google announced it was shutting down Google Reader on July 1, it was almost unsurprising that Digg replied–that same day–We’ve got this.

This is the story of how a tiny team took 90 days to pull off the impossible.

— Inside Digg's Race To Build The New Google Reader (Mat Honan for Wired)

30 Things Brands Should Stop Doing in 2014 (Brian Morrissey for Digiday)

Getting good coffee takes a little more work. It costs more, but then it should—it's a better ingredient, prepared by trained professionals. Is it worth it? That's up to you. Is it somehow wrong? (Which, I think, is buried in the morality of the word “elitist.”) Absolutely not. Innovation isn't elitist, it's what drives this society, this culture, this city.

— The Coffee Chronicler (Brendan Spiegel for Narratively)