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# October 08, 2010
- URL: https://www.drewshannon.net/post-1269988884/
- Published: 2010-10-08T10:01:00.000Z
- Updated: 2026-09-10T21:47:59.000Z
- Author: Drew Shannon
- Tags: converse, cornerstone, music, music industry, #import-tumblr-2026-08-27

[Looking to a Sneaker for a Band’s Big Break (Published 2010)![](https://static.ghost.org/v5.0.0/images/link-icon.svg)The New York TimesBy Ben Sisario![](https://storage.ghost.io/c/5d/97/5d978d6c-7b8d-4f8a-9b0a-641815cdd124/content/images/thumbnail/nyt_logo_t_oembed_880x586-a5befdb0-f3bb-4e64-b7b9-fb6c67d70022.png)](http://www.nytimes.com/2010/10/10/arts/music/10brand.html?pagewanted=1&%5Fr=1&adxnnl=1&adxnnlx=1286556558-WWnANywKEIjp%20Narew4o3w&ref=drewshannon.net)