If the quality of the music isn’t the problem - maybe it’s not putting in the time to really experience it. There is little investment of ourselves today: no purchase, no time, no effort needed to get to the exact song you want. Snap judgments come too easily. We love that streaming services, embedded playlists and blogs allow us to listen to the latest tracks on demand - and for free. Technology has given us the means to indulge ourselves in instant gratification. Consequently, we’re often unwilling to spend the time or money to truly experience a new album or a new artist. And what gave many of the standout artists the time to develop and become great was the investment made by their fans (and labels) in supporting their evolution and allowing them to grow.

Jeff Pollack - No, New Music Doesn’t Suck

I’m definitely guilty of a lot of things mentioned in this article, including the quote above. It often seems that there’s too much music coming out every day to really sit and appreciate any of it for an extended period of time.

October 07, 2010