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# September 25, 2010
- URL: https://www.drewshannon.net/post-1186330063/
- Published: 2010-09-25T11:39:00.000Z
- Updated: 2026-09-12T15:35:50.000Z
- Author: Drew Shannon
- Tags: music industry, music, #import-tumblr-2026-08-27

> So. We have it on good authority that Amazon will be selling The Age of Adz for a very low price on release date, not unlike they did with Arcade Fire’s recent (and really terrific) The Suburbs. We’re not 100% sure Amazon will do this, but mostly sure.  
>  
> We have mixed feelings about discounted pricing. Like we said, we love getting good music into the hands of good people, and when a price is low, more people buy. A low price will introduce a lot of people to Sufjan’s music and to this wonderful album. For that, we’re grateful.  
>  
> But we also feel like the work that our artists produce is worth more than a cost of a latte. We value the skill, love, and time they’ve put into making their records. And we feel that our work too, in promotion and distribution, is also valuable and worthwhile.  
>  
> — - [Asthmatic Kitty Records](http://www.asthmatickitty.com/?ref=drewshannon.net), in response to the news that Sufjan Steven’s new album will probably be a selection in Amazon’s “MP3 Daily Deal”.

I completely agree that music is worth more than the cost of a latte, but their statement as a whole just rubs me the wrong way. Anybody want to volunteer to take Sufjan’s spot? I could think of a few bands who would kill for that kind of visibility and promotion.