March 02, 2010

A few days ago, I posted a link to a New York Times Op-Ed piece written by OK Go lead singer Damian Kulash, who bemoaned EMI’s decision to disable embedding of the band’s new music video for “This Too Shall Pass”.

A few weeks and a State Farm sponsorship later, the band has released a brand new video of the same song, which can now be embedded.

See the original [non-embeddable] version HERE.

Do you think this surpasses their infamous “treadmill” video for “Here It Goes Again”?