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# March 02, 2010
- URL: https://www.drewshannon.net/post-1137590457/
- Published: 2010-03-02T21:00:00.000Z
- Updated: 2010-03-02T21:00:00.000Z
- Author: Drew Shannon
- Tags: video, #import-tumblr-2026-08-27

A few days ago,[ I posted a link](https://www.drewshannon.net/is-the-music-industry-too-busy-getting-in-its-own-way-to-move-forward/) to a New York Times Op-Ed piece written by OK Go lead singer Damian Kulash, who bemoaned EMI’s decision to disable embedding of the band’s new music video for “This Too Shall Pass”.

A few weeks and a State Farm sponsorship later, the band has released a brand new video of the same song, which can now be embedded.

See the original \[non-embeddable\] version [HERE](http://www.youtube.com/watch?v=UJKythlXAIY&ref=drewshannon.net).

Do you think this surpasses their infamous “treadmill” video for “Here It Goes Again”?