[Link] I'm With The Brand: Cornerstone's Rob Stone and Jon Cohen are charting a new direction for the music industry. Just don't say the word "synergy" to the musicians.

He explained that other forms of entertainment and media – television, movies – are typically created by adults for young people. “But music,” Cobbin says, “is for youth and is typically created by youth. So it’s in the voice of the constituent that is growing up. Because of that, there is this indelible mark made into the brain, into the memory, of where you were, what you were doing, at the time you heard a particular song. And the reason why it made that indelible mark is because it was created by someone like you or by someone you can relate to.” Cobbin goes on: “If your desire is to find a way to credibly connect with that space, I don’t believe there’s a firm better than Cornerstone in existence.”

(via Delta Sky Magazine)

I work in a slightly different area of the company, so I can’t take credit for most of the things mentioned in this article, but I’m incredibly excited and proud to work with such a talented and awesome group of people. Love my job.